Impact Investing with Brad & Emily Niebuhr

Money isn’t just numbers. It’s emotion, identity, and the stories we carry without realizing it.

In this episode, Dr. Felecia Froe sits down with financial coach and author Carrie Friedberg to unpack what’s really behind financial stress, even for high-achieving women who “should” have it figured out. Carrie shares her personal journey from overwhelming debt and shame to becoming a financial coach who helps others build clarity, confidence, and peace with money.

There is a quiet belief many high-achieving women have but rarely say out loud:
“I should already know how money works.” And when they don’t? It turns into shame, silence, and staying stuck longer than they need to. In this episode, Dr. Froe gently dismantles that belief and replaces it with something far more powerful: truth. You were never taught how moneyactually works, and that is not a personal failure; it’s an education gap.