Romanticizing Your Money with Ashley Ford

[vc_row][vc_column][vc_column_text]Ashley Ford is the founder of  Pretty Penny which was started in 2018 with the goal of creating financial freedom for herself while empowering other women to do the same. Ashley ​graduated from the University of Oklahoma with a degree in accounting and went straight to work for a CPA firm where she was blessed with a wealth of opportunity and responsibility. After about 5 years, she transitioned to working for a family-owned start-up

Ashley is an expert in small business accounting, a Quickbooks guru, and obsessed with helping women make better financial decisions in their business. ​She grew up in a family of entrepreneurs. 

She has been empowering small businesses owners for over 10 years

1:15 – Pretty Penny’s history

3:00 – Thinking of yourself as a business

5:00 – Ashley’s entrepreneur mindset

6:00 – The difference between a Bookkeeper and an Accountant

7:30 – Accurate financial data

8:30 – What do you want your money to do for you?

9:00 – Tracking your investment

11:15 – Avoidance

12:00 – Being your own advocate

13:15 – Romanticizing your finances

15:45 – Empowering women with their finances

16:45 – Investing without a “business”

19:00 – How Bookkeepers and Accountants work together

21:30 – Trust and transparency

23:30 – Cost vs investment in bookkeeping

26:30 – Clarity and accuracy

29:15 – Connecting with Ashley

CONNECT WITH ASHLEY:

[/vc_column_text][/vc_column][/vc_row]

Share:

Facebook
Twitter
Pinterest
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

The Client a $1.4 Billion Advisor Won’t Take with Jonathan Steele

What if the way you think about money today traces back to something that happened when you were twelve or thirteen? On this episode of Wealth B-Hers, Dr. Felecia Froe sits down with Jonathan Steele, founder and chief investment officer of One Wealth Advisors, a firm managing $1.4 billion for roughly 400 families. Jonathan traces his money story back to eighth grade, watching his mom pay off a department store credit card the second they got home, and then walks through his own winding path from a restaurant kitchen to cold calling at Bear Stearns to building an independent firm with his brother.

ICYMI: Creating Social Impact Through Real Estate Investing with Felecia Froe

Dr. Felecia Froe made her first real estate investment years before she even knew she was an investor. She was five years into her medical practice when it hit her that this wasn’t the last thing she’d ever do. In this ICYMI crossover from Zen and the Art of Real Estate Investing, she tells host Jonathan Greene how an office building she bought with fellow women physicians turned out to be that first deal, though she didn’t realize it until years later. From there she built fast, lost hard in 2008, and rebuilt into Money With Mission, a community that helps professional women use real estate as a financial escape hatch from bad jobs and bad relationships.

Foundations #11: The Cost of Waiting

There’s a kind of waiting that doesn’t feel like waiting. You know exactly what you need to do. You’ve meant to do it for longer than you’d like to admit. You keep finding a reason why right now isn’t quite the right time, and you tell yourself that’s responsible, that’s thoughtful, that’s just good timing. In episode 11 of the Wealth B-Hers Foundations series, Dr. Felecia Froe is done letting that story stand. She breaks down exactly what waiting costs, the compound growth that quietly disappears, the confidence that erodes one avoided month at a time, the low hum of 2am anxiety that never fully goes away. She shares her own experience starting over in the middle of real loss after 2008, and she lands on something most financial advice never says out loud: the perfect moment to begin is never coming, for anyone.