Romanticizing Your Money with Ashley Ford

[vc_row][vc_column][vc_column_text]Ashley Ford is the founder of  Pretty Penny which was started in 2018 with the goal of creating financial freedom for herself while empowering other women to do the same. Ashley ​graduated from the University of Oklahoma with a degree in accounting and went straight to work for a CPA firm where she was blessed with a wealth of opportunity and responsibility. After about 5 years, she transitioned to working for a family-owned start-up

Ashley is an expert in small business accounting, a Quickbooks guru, and obsessed with helping women make better financial decisions in their business. ​She grew up in a family of entrepreneurs. 

She has been empowering small businesses owners for over 10 years

1:15 – Pretty Penny’s history

3:00 – Thinking of yourself as a business

5:00 – Ashley’s entrepreneur mindset

6:00 – The difference between a Bookkeeper and an Accountant

7:30 – Accurate financial data

8:30 – What do you want your money to do for you?

9:00 – Tracking your investment

11:15 – Avoidance

12:00 – Being your own advocate

13:15 – Romanticizing your finances

15:45 – Empowering women with their finances

16:45 – Investing without a “business”

19:00 – How Bookkeepers and Accountants work together

21:30 – Trust and transparency

23:30 – Cost vs investment in bookkeeping

26:30 – Clarity and accuracy

29:15 – Connecting with Ashley

CONNECT WITH ASHLEY:

[/vc_column_text][/vc_column][/vc_row]

Share:

Facebook
Twitter
Pinterest
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

ICYMI: Money Tales: Money’s Everywhere with Dr. Felecia Froe

In this ICYMI conversation, Dr. Felecia Froe sits down with Sandi Bragar and Cammie Doder on the Money Tales podcast to trace the money narrative that shaped her from childhood all the way to founding Money With Mission. She opens up about watching her mother stay in a domestic violence relationship for financial reasons, the credit card mistakes she made in medical school, and how she used the CASHFLOW 101 game to teach her own daughters about money years before most parents even start the conversation. Felecia also walks through the deal that changed everything: a patient named Jamie who challenged her to buy her first real estate property and removed all the risk in doing so.

Foundations #10: You’re Not Bad with Money

You’re not bad with money. In this Foundations episode, Dr. Felecia Froe speaks directly to every woman carrying the belief that she’s somehow failed at money, whether she’s avoided her finances for years, watched a high income never translate into confidence, or is still making sense of a setback that shook her trust in herself. Felecia reframes the whole story: what looks like carelessness is actually overwhelm, what looks like incapability is actually a lack of preparation, and what looks like personal failure is actually a systemic failure.

ICYMI: How to Invest When You’re Scared (Because Everyone Is) with Dr. Felecia Froe

Felecia Froe became a urologic surgeon after succeeding in medical school and urology residency. Somehow she knew this wasn’t the last thing she would ever do. Her mind as rewired about the idea of money after reading Rich Dad Poor Dad by Robert Kyosaki. In this ICYMI conversation with Mary Katherine Johnson of Planet Wealth, Felecia traces her path buying 18 properties in two years, losing nearly everything in the 2008 crash, and rebuilding into a social impact investor who’s now running sober living homes and fighting food deserts. She gets honest about the fear that doesn’t fully go away, even after decades of deals, the mindset shift from working for money to making money work for you, and why she believes no woman should ever feel financially stuck in a job or relationship.