Managing Finances Like a CFO – (Chief Financial Officer) with Ahuva Gruen

Dr. Felecia Froe opens this solo episode with a confession that has nothing to do with money: she has a personal trainer, and she has absolutely no idea what she’s doing at the gym. She just shows up, does what he says, and leaves sweaty. That worked fine until Tony (my trainer) announces he’s going on vacation, and Felecia realizes her entire fitness “plan” lives in his head, not hers. That small panic cracks open a much bigger question: how many women are doing the exact same thing with their money?

Erica Neal didn’t set out to become a wealth strategist. She was on the pre-med track until an unplanned teenage pregnancy knocked her off that path and into a finance and economics degree she almost didn’t choose. In this ICYMI episode, Erica joins Dr. Felecia to trace her journey from watching her mom fall into credit card debt to co-founding Infinity Investment Strategies and writing the bestselling Mind of Gold. She opens up about the “earthquake moment” that made her question everything she’d been taught about traditional financial planning: a client who asked a question she couldn’t answer.

Most of us don’t avoid money conversations because we don’t care; we avoid them because the rooms available to us don’t feel safe. In this final installment of the Foundations series, Dr. Felecia Froe steps away from strategy and numbers to unpack something more fundamental: the culture underneath every Wealth B-Hers conversation. She names the pressure many women feel walking into financial conversations, the pressure to already have the answers, to sound confident, to never ask the “basic” question, and shows how that pressure shuts down learning and breeds shame instead of wealth. In its place, she lays out three foundations that shape the Wealth B-Hers community: no pretending, worth separated from net worth, and no rushing.