[vc_row][vc_column][vc_column_text]Ashley Ford is the founder of Pretty Penny which was started in 2018 with the goal of creating financial freedom for herself while empowering other women to do the same. Ashley graduated from the University of Oklahoma with a degree in accounting and went straight to work for a CPA firm where she was blessed with a wealth of opportunity and responsibility. After about 5 years, she transitioned to working for a family-owned start-up
Ashley is an expert in small business accounting, a Quickbooks guru, and obsessed with helping women make better financial decisions in their business. She grew up in a family of entrepreneurs.
She has been empowering small businesses owners for over 10 years
1:15 – Pretty Penny’s history
3:00 – Thinking of yourself as a business
5:00 – Ashley’s entrepreneur mindset
6:00 – The difference between a Bookkeeper and an Accountant
7:30 – Accurate financial data
8:30 – What do you want your money to do for you?
9:00 – Tracking your investment
11:15 – Avoidance
12:00 – Being your own advocate
13:15 – Romanticizing your finances
15:45 – Empowering women with their finances
16:45 – Investing without a “business”
19:00 – How Bookkeepers and Accountants work together
21:30 – Trust and transparency
23:30 – Cost vs investment in bookkeeping
26:30 – Clarity and accuracy
29:15 – Connecting with Ashley
CONNECT WITH ASHLEY:
- Website: ppllcaccounting.com
- Instagram: @prettypennyaccounting
- Grab her outsourcing toolkit! https://prettypenny.kartra.com/page/outsourcingtoolkit
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